Building Augmented Reality for Retail Industry

AR Trial Room App

AR Dressing Trail Application is an application which can be used for virtual shopping through Mobile Application. It enables shoppers to try on clothes to check one or more of size, fit or style, but virtually rather than physically. It also provides the user to put on whatever outfits they want to make trial. Also Cygnus is working on the Phase 2 of this application.

The Phase-I of the AR dressing Trail App is shown in Demo Video provided. Please contact us for More details

Augmented Retailty

        The technological world is changing fast, and as ever, retailers and marketers are doing their best to keep up. More and more, harnessing new tech innovations to provide the best shopping experience is key to success in the retail industry. One buzzword that has risen to the top lately is augmented reality shopping, but not everyone is clear on just what that means.

         With Augmented Reality, you can add an extra dimension of creativity to your business. Add videos, Images or any other multimedia to instantly create a personalized Augmented Reality experience for your business.

What is Augmented Reality?

        Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are "augmented" by computer-generated or extracted real-world sensory input such as sound, video,graphics or GPS data. It is related to a more general concept called computer-mediated reality,in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.

        Augmented reality enhances one’s current perception of reality, whereas in contrast, virtual reality replaces the real world with a simulated one. Augmentation techniques are typically performed in real time and in a semantic context with environmental elements, such as overlaying supplemental information like scores over a live video feed of a sporting event. An iPad/Android based augmented reality application can recognize the existing print material, GPS locations, sounds and objects to start an experience of any kind. An augmented reality application can be retrofitted to existing spaces or exhibition designs to unlock new layers of content from video, text, audio or 3D. In short, it can create a visual tour guide application for the next generation that is adaptable, updatable and viewable without extensive hardware.

How do Augmented Reality works?

        Creating an Augmented Reality experience is a multi-stage process from the development of the 3D models to the technology that powers the image tracking and depth sensing.

        Each step is an intuitive process, and there are different methods and practices for distinct uses. Whether you are looking to develop in Augmented Reality or you are creating content for AR headsets, understanding the technical process will help you broaden your perspective. At this point, we will walk you through the concept of 3D models and their deployment in AR. 3D content still needs an engine to bring AR to fruition, and this software can be adopted through an augmented reality SDK. This AR SDK includes a rendering engine for the 3D model, as well as tracking detection and depth sensing to orient it in the 'real world'. Each software solution has its own advantages and disadvantages, so it is helpful to understand the different types of tracking used in Augmented Reality.

Working stages of Augmented Reality

• Tracking - Track the object continously to get its position at every moment of time
• Depth Perception - Understanding depth helps you interact with virtual elements in the real world. The object is Far or close.
• Rendering, 3D Model - Rendering a 3D model at the position of the object tracked using the 3D rendering engines (Like - Opengl)